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The Verge Digest: April ,

The Verge Digest: April 6, 2026

This digest compiles the latest from The Verge.

Today’s The Verge Roundup

Can AI responses be influenced? The SEO industry is trying

6 Apr 2026, 11:00 am by Mia Sato

Can AI responses be influenced? The SEO industry is trying
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Let’s pretend you work in IT and you’re looking for a new digital service desk platform to help your employees reset passwords or onboard new hires. You use Google’s AI Mode to search for suggestions, which quickly spits out a detailed answer listing companies to explore, their pricing, and what each option is best for. It helpfully cites more than a dozen websites, which AI Mode used to craft a response. The first source link is from Zendesk, a company that offers the exact service you’re looking for – but when you click through, something is entirely off.

A blog post attributed to the director of product marketing says Zendesk put togeth …

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End of today’s The Verge roundup.

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