This digest compiles the latest from Apple Insider.
Today’s Apple Insider Roundup
Gemini, privacy, and the new Apple Creator Studio on the AppleInsider Podcast
They weren’t unexpected, but they were still surprises — and they both leave us with so many questions: Google Gemini is coming to Apple Intelligence, and Apple Creator Studio is bring brilliant apps at a price.
There’s actually been two different Google Gemini announcements this week, and it’s almost as if Google is trying to piggyback on the one about Apple. For where the Apple and Google deal ensures user privacy, the separate Gemini announcement truly does not.
Nonetheless, it looks like Google Gemini is going to become part of our lives now — although it’s also looking like we won’t hear Apple speak its name ever again. Here’s what’s really going on, at least as far as the slow teasing out of news makes it look like today.
Nvidia is squeezing out Apple for TSMC foundry capacity
Apple will still benefit as TMSC confirms large-volume production has started for its newest 2nm processor, but as Nvidia ascends, Apple’s days of being able to command the firm’s entire output are over — for now.
Back in 2020, Apple was able to buy TSMC’s entire 3-nanometer production capacity and use it in the iPhone, iPad, and Mac. Not only did that mean Apple had the then fastest processors, but no one else could buy them.
According to semiconductor journalist Tim Culpan, however, that may have been the last time Apple was able to do this. That’s because TSMC’s production of AI processors for Nvidia and AMD is taking more of the firm’s capacity.
MacBook Pro OLED screens may have already started production
A new rumor claims that mass production has begun early for an OLED display that could be intended for a future MacBook Pro.
Apple has been expected to add a OLED screen to the MacBook Pro, with the most recent rumors predicting a late 2026 release. A new report raises the possibility that Apple may release its OLED MacBook Pro early.
According to leaker yeux1122, Samsung Display has begun mass production of what’s described as the 8.6 generation OLED screens. The leak claims that Samsung was originally expected to produce these screens from the second quarter of 2026.
Rumor Score: 🤯 Likely
From charming to consumer corporation — how Apple has branded itself over the years.
Apple began with Steve Jobs and Steve Wozniak marketing primarily at trade shows, and now the iPhone has made it $4 trillion firm with ubiquitous advertising. But throughout, Apple has used sometimes terrible branding to sell us all on its products.
Today you know that every smart strapline like “thinpossible” or “Awe Dropping” has been user-tested, surgically examined by committees, and only put out when Apple is certain it’s the greatest thing ever. That’s far from unreasonable or even unusual, but it’s a striking difference to how it used to be — and even to how the entire name of the company was chosen.
This is a case of where you can pick from at least a handful of origin stories, usually involving Steve Jobs driving by an apple orchard. Or maybe living on one.
Analyst claims to know full Apple's iPhone 18 Pro & iPhone Fold specs
Analyst Jeff Pu has provided a short spec sheet for the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Fold due in September, which corroborates several previous rumors.
Rumors are beginning to solidify around Apple’s fall iPhone launch, which may only feature three premium models. While Jeff Pu’s data can sometimes be accurate, his assumptions and timelines tend to be too aggressive.
The analyst has released a new note, which was detailed by 9to5Mac. The report itself isn’t of much consequence, as it’s the usual prediction of how Apple might perform in 2026, but it does include a spec table for the upcoming iPhone models.
Rumor Score: 🤔 Possible
End of today’s Apple Insider roundup.
